Attracting and recruiting top talent is one of the biggest challenges organizations both big and small face.
As talent acquisition has become increasingly more difficult, businesses have had to adapt to today’s recruiting landscape to gain a competitive advantage in the war for talent.
But what exactly should companies focus on when assessing their talent acquisition strategies in order to optimize their processes and meet the expectations of today’s job seeker?
A recent survey conducted by Glassdoor
sought to uncover what candidates view as most important when exploring new job opportunities.
Let’s explore some of the results!
What Information Do Job Seekers Look For (And Want To Find)?
The survey was conducted in May 2018 by the Harris Poll on behalf of Glassdoor. Over 1,100 adults in the United States who were either employed or not employed but looking for work participated in the online survey.
The first key finding showed which information job seekers look for first when researching positions, companies, and job advertisements.
Not too surprisingly, salary and benefit information came in as the two most popular responses. But others are also important:
- 67% said salary information
- 63% said employee benefit offerings
- 59% said location of the company/position
- 43% said commute time
- 32% said employee reviews
The responses to the Glassdoor survey match what was found in an informal poll conducted by Sharlyn Lauby
(a.k.a. the HR Bartender) earlier this year which explored reasons why employees leave their employers.
Clearly, compensation is still a major factor for both recruiting and retention strategies.
What Makes a Job Seeker Apply to An Open Position?
The next area of the survey asked participates to cite what would make them more likely to apply to a position. Once again, employee benefits were a popular response:
- Attractive employee benefits and perks – 48%
- Easy commute – 47%
- High salaries – 46%
- Good work-life balance – 43%
- Remote working opportunities – 41%
- Great company culture – 35%
- Good company financial performance – 26%
- Familiarity with the company brand – 23%
Speaking about the results of this part of the survey, Julie Coucoules, Glassdoor’s Global Head of Talent Acquisition, says, “Job seekers crave transparency on pay, not only to make an initial judgement about whether to consider applying for a job, but also to assess if an employer holds long term potential for them.”
“Quality candidates are typically well-researched and those that go beyond job ads and look for a richer set of background data that includes benefits and employee reviews, among other specific traits about an employer. This means that employers should make information available to job candidates proactively, or they risk missing out on quality candidates applying.”
Where Should Your Company Be To Attract Talent Today?
Most employers today know just how hard recruiting has become. This has led to increases in recruiting budgets and creative campaigns
geared towards candidate attraction.
But where exactly do candidates go to look for and apply to jobs? This is the next answer the Glassdoor survey looked to uncover.
Here are their responses:
- Online job site (such as Glassdoor) – 51%
- Hearing about a job from a friend – 45%
- Company career site – 35%
- Directly from a recruiter or hiring manager – 34%
- Social media – 20%
- Staffing agency – 19%
In addition to where candidates are going to apply to jobs, Glassdoor’s survey also revealed where job seekers go to research employers:
- Job search websites – 53%
- Word of mouth – 43%
- Professional networking sites – 35%
- Social media – 32%
- Personal networking – 32%
- Company career sites – 26%
Candidates today spend more time researching companies
than ever before, mostly due to the fact that employer information is easier to find. Ensuring that your company is active on these types of websites can help boost your recruiting efforts.
What Differences are There Between Men and Women Candidates?
Another key area the survey explored was how men and women differ in their job search activities and priorities. One major difference was how important remote working opportunities are when it comes to men and women.
49% of women
said telecommuting availability would make them more likely to apply, whereas 35% of men
responded the same.
Also, 63% of women
said they would be likely to use a site like Glassdoor when conducting research on a company while just 45% of men
said they would use job search sites.
Lastly, the survey showed the differences in how men and women look at assessing long-term potential as an employee.
Transparency on pay and benefits was one area with a noticeable difference:
Another was a company’s explanation on employee growth and development:
Keep Up With Job Seeker Expectations To Attract Top Talent
The last few years has seen a drastic rise in job seeker expectations when it comes to both current and potential employers.
Failing to meet these expectations can have negative implications for a business, such as missing out on top-talent in the recruiting process and losing current high-performing employees to other organizations.
Both outcomes can be disastrous for companies, especially smaller employers. However, keeping up with current recruiting and workforce trends, and implementing new benefits and perks
, can help smaller businesses stay competitive in today’s challenging market!
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