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85% of Employees Said Corporate Citizenship is Important in a Potential Employer


The American workforce has seen several significant changes in recent years. One of the biggest is the number of different generations that make up the labor pool, along with the fact that Millennials are now the largest percentage.

With these changes have also come shifting expectations workers have when it comes to both current and potential employers. These changes have caused employers to alter their recruiting and retention strategies in order to remain competitive in today’s job market.

But a new report from MetLife shows another trend in worker expectations that employers will need to take note of as we move through 2019 and beyond.


MetLife’s The Role of the Company report was conducted in August 2018 and taken by over 1,000 part-time and full-time U.S. employees who were 21 years of age and older.

Overall, the results from the survey highlight the value employees place on how their organization views social impacts and causes.

The major finding from the survey is that employees today want their employer to commit resources and time to make positive impacts on society.

70% of respondents said that businesses must work to address challenges in society, which is more than the 63% found in last year’s report. Also, 52% of workers want their employer to solve issues even if they aren’t completely related to their company’s business, which is up from 41% last year.


In addition to the data above, the survey highlighted a few other important findings around the importance American workers place on their employer giving back.

85% of survey takers said that good corporate citizenship is important in the company they want to work for.

It is also revealed that employees highly view how their employers make a difference in their community (76%) and how they positively impact the world (72%). However, most employees believe their employer can do more. 50% say their employer can do a better job in their local community and 47% feel the same at the world level.

Employees also expect employers to have greater involvement in various areas over the next 10 years:

  • Improving the environment – 69% (up from 60% last year)
  • Helping local communities – 65% (up from 55% in 2017)

Employers will have to take these considerations in mind when looking at their social responsibility strategies moving forward in order to meet the expectations of modern workers.


Why should employers alter their strategies for making a social impact either in their local communities or at a larger scale?

That’s what the MetLife survey explored next. The results show that employees who feel alignment between their values and work have increased motivation and loyalty.

85% of employers who work for an organization that reflect their own values described themselves as loyal to their employer. Additionally, 54% said they would go above and beyond at work.

When values don’t match, these percentages plummet to 44% and 4%, respectively.

For employers looking to create better alignment with their employees, the survey showed a few ways to achieve it. The most important factor is having trustworthy leaders, with 93% of respondents saying its critical, yet only 61% believe their employer delivers on it.

Employees also view personal wellbeing as important (88%), but only 57% think their company addresses this concern. This shows that employers have a long way to go in some areas to meet the expectations of both current and potential employees.


Surveys like this one from MetLife highlight the importance workers today put on social responsibility when it comes to companies and employers.

Workers expect their organization to take steps to help in their local community as well as at a national (or even global) level.

Failing to meet these expectations could cost employers top talent in the recruiting process as well as losing top performing employees to more socially conscious businesses.

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