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How Are Digital Trends Impacting and Transforming HR?


The Digital Age has forever changed how people and businesses operate. Technology has taken over almost all aspects of daily life today, with new trends emerging all the time that cause disruptions in both personal and professional lives.

Businesses have had to meet these digital and technological trends head-on in order to be successful in modern times, and HR departments are no exception.

HR will continue to face numerous challenges as technology continues to advance, and as expectations of today’s working population increase.

Let’s take a look at a few specific examples of digital trends and how they have (and will continue to) transform human resources.


One of the biggest developments of the Digital Age has been the ability for technology and software to be personalized to fit the need of each consumer.

People today now expect some level of personalization in both their personal and professional lives when it comes to technology.

As this trend has taken over, HR departments have had to figure out ways to implement it within their organizations.

The best way to do it has been through the technology that employees use every day in their roles. In particular, areas such as learning & development, recruiting, and employee benefits can be greatly improved by infusing a degree of personalization.

This trend will only become more advanced as new technology and software emerges, which means employers will eventually have to incorporate it into their business (if they aren’t already doing so).


For many employees and workers, artificial intelligence (AI) is a stressful and confusing thought.

AI in HR is still a relatively new concept, with many businesses just breaching the idea. However, AI will eventually become a key component of modern HR departments, and businesses will need to be ready in order to keep up with other organizations.

Even today, we are starting to see how AI is being incorporated into HR. Things like chatbots, workforce automation, machine learning, and analytics are already being used by many businesses both big and small.

In the coming years, organizations and HR professionals should expect the impact of AI to only grow.


We have written before about the importance of learning and development today for both employees and employers. Workers want to be able to control their skill growth and personal development, and have higher expectations of their employers when it comes to L&D.

One of the expectations is to have a personalized L&D experience, with courses and training material tailored to each employees’ department and role.

Luckily, many organizations have taken steps to meet this digital trend by investing in modern L&D software that incorporates personalized, in-demand learning and development.

HR experts such as Josh Bersin expect this trend with L&D to only grow in importance over the next few years.


The role of big data and analytics in business has grown immensely over the last decade. While this trend was adopted quickly by many other business functions, HR was slow to implement it.

However, in the last couple of years, HR influencers and experts have written and spoken about the importance of HR and people analytics, which has helped to make it much more accepted by businesses today.

This data can be used by organizations to improve numerous areas within a company, as well influence future plans and strategies.

Since AI plays a critical role in analytics, expect people analytics to become even more advanced as HR becomes more comfortable with artificial intelligence.


Many within the recruiting space have been talking about candidate experience for years. It’s an important aspect of talent acquisition, and can ultimately determine if a candidate accepts or declines an offer.

The candidate experience also impacts how candidates perceive an organization. ICIMS found that 78% of candidates say the candidate experience is an indicator of how a company values its people.

The employee experience, on the other hand, is a newer trend that emerged from the idea of employee engagement.

The candidate experience and employee experience are closely related, and are both a result of digital trends and the expectations that have come from them.

Businesses today need to understand how important candidate experience and employee experience are for recruiting new talent, as well as retaining current employees.

Having poor candidate and employee experiences will hinder (and possibly prevent) business growth and success from occurring.


With digital and technological trends changing HR, you’d expect there to be some major impacts to businesses.

Perhaps the biggest is how they impact and ultimately change company cultures. The culture of an organization is extremely important for almost all companies, as it represents their identity.

As new trends emerge that change how HR and businesses operate, they can mean changing organizational structures and workplace redesigns. These can certainly have impacts on the culture of an organization.

This is why companies must take this into consideration as new technology is implemented, and emerging trends become a necessity.

Digital transformations are necessary in today’s business world, and companies have to plan accordingly to avoid major disruptions to workplace culture.

In many cases, digital trends and transformations can ultimately improve company culture and make an organization even better to work for!


Whether professionals and organizations like it or not, the age of digital HR is upon us – and it’s only going to evolve over the next decade (and beyond).

As technological advances become more prominent, HR teams will have to figure out how to implement them into their strategies.

However, many of these trends and advances represent opportunities to improve current processes and ultimately move a company forward.

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