Business leaders are always searching for ways to improve and find new processes to grow their organizations. Sometimes though, companies overlook one extremely important factor to business success – their employees
, and more specifically their happiness.
Employees who are happy and engaged
are critically important to a business and its growth. And while most will immediately think of employee happiness and its impact on productivity, it also has considerable influence on a company’s overall talent strategy
As a matter of fact, happy employees can be the main driver to a best-in-class talent strategy – which helps bring a business into the future. But in which ways does employee happiness affect a talent strategy?
Employee Happiness Impacts Retention
Perhaps the most well-known impact happiness has on a talent strategy involves employee retention
. Happy employees are usually less likely to seek new career opportunities, which can leave employers short-handed and needing to spend resources to fill a now-vacant role.
By taking steps to improve employee happiness – such as through engagement surveys, team outings, learning and development programs, and new workplace perks – employers can decrease the likelihood of their workforce voluntarily leaving the organization for new roles.
Another bonus to improving happiness and lowering retention happens to also impact talent strategies…
Happiness Can Build Company Cultures
One of the most important factors to the success of a business is the culture that exists within an organization. Company cultures tend to define businesses, and often reflect the missions and goals set by leadership.
Organizations continue to spend time and resources each year to build and improve company culture, as it directly impacts retention, recruiting, and ultimately business growth.
But without focusing on improving employee happiness, most workplace culture initiatives won’t have the outcomes that are expected from management.
Company cultures are built on employee engagement
and happiness, and not taking these into consideration could ultimately damage the culture of an organization. This will also hurt another important component of a talent strategy that feeds off of employee happiness…
Recruiting Strategies and Employer Branding Are Enhanced by Happy Employees
We have written before about how difficult recruiting has become. It is often cited as one of the biggest business challenges by large and small employers.
Because of how hard recruiting is today, employers and recruiting leaders have had to focus on improving talent acquisition strategies and building great employer brands
One of the keys to having an employer brand that is successful in attracting and ultimately converting job seekers into candidates is by having happy employees actively participate in company recruiting initiatives.
These brand ambassadors become an invaluable tool in a competitive talent market and can mean the difference between hiring a top candidate or losing them to another employer.
Happy, engaged employees are far more likely to volunteer and want to help with branding and recruiting campaigns, and are also far more inclined to refer friends and former colleagues to open positions.
Both of these can make recruiting far easier for organizations today, especially small and medium-sized businesses (SMBs).
Increased Productivity and Better Business Results
One of the most well-known business impacts of increased employee happiness is that it leads to greater productivity and, if continued over time, better business results.
Business success ultimately has a major effect on a company’s talent strategy, as growth requires hiring new employees, as well as advancement opportunities for current staff.
Growing, healthy businesses are far-more attractive to job seekers today, especially top-talent who have their pick of potential employers.
When used with employer branding and recruitment marketing strategies, company success can ultimately be one of the main selling points that can result in a candidate accepting an offer.
Never underestimate just how valuable a role productivity plays in a talent strategy.
Improve Your Talent Strategy by Increasing Employee Happiness
Employers today face numerous HR and employee challenges, with talent strategies being one of them
In order to build and grow a successful business, company leaders need to continuously explore ways to improve employee happiness. Doing so will have a wide-range of benefits for an organization that will ultimately help achieve business goals.
How can outsourcing help small and medium-sized businesses overcome 10 common HR symptoms? Our eBook explains these HR challenges, and how partnering with a PEO can help overcome them!