Employee morale plays a critical role in company success. A happy, engaged workforce is far more likely to have increased productivity and is less likely to seek new job opportunities.
And an important factor that can positively or negatively influence employee morale
is employer empathy. More than ever before, workers are citing the importance of employer empathy and the role it has on their employee experience.
Last year, we highlighted the results of Businessolver’s 2018 State of Workplace Empathy
survey, which dove deeper into this topic.
Now, Businessolver has released the results of their 2019 report that further illustrates the role of employer empathy.
The Impact of Employer Empathy on the Workforce
Right away, the report shows the value employers gain by showing empathy – 93% of employees say they are likely to stay with an empathetic employer
. And this number has risen each of the last 4 years!
For employers that aren’t viewed as being empathetic, there can be negative consequences. The survey results revealed that 82% of workers would think about leaving their job
for a more empathetic company.
Another reason for employers to show empathy is that it can lead to increased productivity, with 78% of employees saying they would work longer hours for a more empathetic employer.
How Do Leaders View Empathy?
Much like last year’s survey, the results show that company leaders understand the important role empathy plays with employees. For example, 72% of CEOs said that the state of empathy in the workplace must evolve.
But are employers missing the mark? According to the survey data, it appears there are some discrepancies. For example, 92% of CEOs said their organization is empathetic, yet only 72% of employees responded that they work for an empathetic company (down 6% from previous years).
Additionally, 58% of CEOs say they don’t consistently exhibit empathy, something that their employees tend to agree with.
Factors that Impact How Employees View Employer Empathy
Next, the report explored things that employers can do to influence how empathetic they appear to employees.
First, 90% of employees said that companies who address worker wellbeing are viewed as being more empathetic. Along those same lines, 92% said that organizations that offer emergency financial assistance are more empathetic.
Next, the survey highlighted the role that modern employee benefits play in how empathetic they view their employers.
95% of workers said that offering family benefits (daycare, flexible working hours, etc.) makes an employer more empathetic. 94% said that paid parental leave benefits also show empathy from an employer.
And across generations (Baby Boomers, Millennials, and Generation X), 90% of workers say that flexibility is incredibly valuable and is important for empathy.
Last, the report discusses the role of a diverse, empathetic culture and how it helps to address disengagement and loneliness. Check out the full report to learn more.
Employer Empathy Is More Influential Than Ever
Businessolver’s 2019 State of Workplace Empathy shows the trends that are continuing with how employees view an empathetic employer.
Business leaders need to keep these results in mind as they can influence retention and turnover, along with employee productivity.
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