LinkedIn Tips for Brokers and Small Business Leaders

Sep 27, 2017
| Michael Altiero
LinkedIn Tips for Brokers and Small Business Leaders

Social media has forever changed our daily lives. The rise of social networking, which started right around the new millennium with the advent of blogging sites, has affected people all over the world. Facebook alone has 1.32 billion daily active users.

The business world has also felt the impact of social media, with more and more companies taking to social sites for marketing, branding, and selling. But when it comes to networking and business development, one social network is the most popular: LinkedIn.

Known to many as the professional’s social media site, LinkedIn is still one of the most popular social networks. For small business leaders and brokers, LinkedIn presents a unique opportunity for social media marketing – if done correctly.

To help boost your LinkedIn efforts and presence, this post dives into six tips that help you get the most out of this popular social network.

1) Complete Your Profile

The biggest mistake to make on LinkedIn (and all other social media sites) is to have an incomplete profile. Other users will be less likely to engage and/or connect with you if your profile is missing key components.

Some of the aspects of your profile that you need to have are:
  • Picture: Not having a profile picture deters others from connecting with you. People today associate picture-less social media accounts with fake profiles. Be sure to select a photo that is professional and clear. It will make a big difference
  • Headline: Your LinkedIn headline tells people who you are in a few characters. Being creative can go a long way to boosting your profile and making yourself more visible. Your headline is especially important for LinkedIn search results.
  • Summary: Your headline is a short blurb describing what you do. A LinkedIn summary gives you the space to go into more detail about your background, work history, and experience. The length can vary, but making sure you have a summary is important if you want to grow your network.
  • Recommendations: While not a must have, LinkedIn recommendations are a great addition to any profile. Not only do they confirm your work history and experience, but they can prove to be extremely valuable if you are looking for a new career opportunity.

If you are looking to start a LinkedIn account, or update your current profile, be sure to make it as complete as possible! The benefits are well worth the time and effort.

2) Share Updates Regularly

Once your profile is complete, it’s time to grow your network. Connecting with past and present colleagues should be your first step. But you also want to reach other LinkedIn users who you may not have a professional relationship with. This is where updates are valuable.

Sharing updates – blog posts, industry news, photos, and videos – helps to grow your network and expand your reach. This also helps to establish yourself as voice in your industry. If you are comfortable, you can also take advantage of LinkedIn’s built-in blogging feature. This is a great way to create original content.

3) Join Industry Groups

One LinkedIn feature that is overlooked is the ability to join and participate in groups. Groups can be based on many things – profession, industry, interests, etc. - and are a great way to meet new people who share similar interests to you.

LinkedIn groups are a great way to find content to share with your own network. They can also be valuable for sharing your own original updates and reaching a new audience. For those who are looking to expand and grow their networks, LinkedIn groups are a must.

4) Follow Companies and Influencers

One of the biggest complaints around content sharing is the difficulty in finding it in the first place. Luckily, on LinkedIn you can follow companies and influencers who share numerous updates, articles, videos, and other forms of content every day. This is a great way to build your content calendar and ensure that you are sharing updates on a frequent basis.

Much like groups, you can find company pages and influencers from essentially every industry imaginable. Another valuable activity to do is comment on their updates and interact with other users who find their content interesting. This is a great way to build your brand and network.

5) Create a Company Page

Another valuable tool on LinkedIn is the ability to create pages specifically for your company. For small businesses, this is perhaps the most valuable resource available. Even for brokers, creating a page for your firm can prove to be beneficial.

Company pages work very similarly to personal accounts. You can gain followers, share content, and engage with other users. However, instead of having to approve connections, anyone can follow a company page just by clicking the “Follow” button. You may find that LinkedIn users are more inclined to follow your company page than connecting directly with you. This is where company pages become incredibly valuable.

6) Don’t Forget to Be Social

This has been my number one social media advice for a long time. Many users forget the main purpose of social media: being social. At the end of the day, not being social will ruin any social media strategy, no matter how great it may seem.

Be sure to engage with others when you are on LinkedIn. This can be through groups, commenting on updates, InMail, and even simply by liking someone else’s content. Always remember to be human on LinkedIn (and all social media sites) if you want to truly get the most out of it.

LinkedIn Can Help Your Business Grow

Social media can be a difference maker for your business if you use it efficiently. Like all social networks, being successful on LinkedIn requires you to take the time to fully set-up your account and be active on the site. If you don’t do these two things, it’s impossible to see any ROI from LinkedIn. However, if done correctly, you’ll be surprise at just how valuable LinkedIn can be!

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