There is no questioning the impact technology has had on the modern workplace. Digital disruptions have forever altered how businesses of all sizes and in every industry function daily.
And with technological advances coming at a record pace, companies will continue to face new digital challenges
But perhaps the biggest challenge employers face from digital disruptions are with their current and future workforce.
Recently, Randstad US conducted their Workplace 2025: The Post-Digital Frontier
study, which sought to uncover how businesses today can best use technology to meet the expectations of today’s workforce.
Let’s explore some of the findings!
Technology Greatly Impacts Talent Today
The Workplace 2025: The Post Digital Frontier
study included more than 800 C-suite and department head level professionals, and more than 3,000 workers across the United States.
The first critical finding from the study
showed that 52% of U.S. companies
are in the “developing” stages of digital transformation. Additionally, only 10% of organizations were listed as being “superior” in their digital transformation objectives.
These numbers are important because of how employees today view technology in the workplace. The study revealed that 40% of employees left a job because they didn’t have the latest digital tools
Also, 58% of workers said that they want and need to seek new job opportunities in order to acquire new digital skills.
It comes as no surprise that as the expectations of the modern workforce have become greater, failing to meet them can result in missing out on top-talent, as well as losing top-performing employees to other organizations.
Amazingly, 66% of workers
say the speed of their employers’ digital transformation isn’t meeting their expectations.
But just how big of an impact does a company’s technology have on job seekers? Here are some eye-opening numbers about the factors that greatly influence a candidate’s desire to join a new company:
- The company’s use of the latest digital tools – 80%
- The company’s innovative culture – 72%
- The company’s digital leadership – 72%
- The company’s reputation as a digital leader – 62%
Digital Transformation Has Changed Leadership Roles
Given how drastically businesses and workplaces have changed due to technology, it shouldn’t be too big of a surprise that leadership roles and skills have also been impacted.
The study revealed that 75% of organizations agree future leaders will need to be agile and digital savvy in their use of digital tools in order to drive and achieve business success.
Next, the study revealed the top traits digital leaders need to have:
- Having the ability to connect people and keep them engaged – 76%
- Creating a culture of innovation, learning, and continuous improvement – 76%
- Fostering a culture of learning and skill developing in preparation of new workplace technology – 74%
- Possessing exceptional knowledge and skills in collaboration and team building – 72%
- Being adept at risk-taking – 63%
Despite the importance of digital leadership, most companies are lacking in this critical area of modern business. The study found that just 37% of respondents
said they completely or strongly agree that their organization has a digital leader.
Investing in Employee Skill Development
As companies adapt to the changing work environment brought on by technological advances, one way to overcome these challenges is by investing in current employees.
Luckily for employers, the study found that 90% of workers
want to learn and develop new digital skills.
And even though 87% of employees believe it is their employers responsibility to create a digitally savvy culture, many feel that they aren’t being given the opportunity to learn digital skills:
- 33% of workers believe their employer doesn’t offer enough opportunities for training and learning of new digital skills
- 58% of workers say their employer uses the latest and best digital resources, but doesn’t provide the necessary training to use it
- 42% of workers think they are missing the digital skills that are required today
- 50% of workers believe they won’t learn digital skills at a quick enough pace to success and advance in their careers
We have written before about the importance of learning and development programs
and resources for today’s employees. The Randstad study shows just how critical L&D is as companies continue to invest in state-of-the-art technology that employees will be expected to use.
Failing to do so could end up negatively impacting the employee experience
, and result in workers leaving for new opportunities.
Small and Medium-Sized Companies Must Plan for the Digital Journey
Planning for the digital future
can be stressful for small business owners, but it is something that must been done to keep up with the times.
Failing to do so can cause SMBs to fall behind the competition, while simultaneously losing out on top-talent – both externally and internally.
However, small and medium-sized employers who are proactive and stay current with the latest technology can separate themselves in a crowded market, and set themselves up for current and future success!
How can outsourcing help small and medium-sized businesses overcome 10 common HR symptoms? Our eBook explains these HR challenges, and how partnering with a PEO can help overcome them!