Why Are Job Descriptions Still So Important (Especially for SMBs)?

Sep 29, 2017
| Lauren Post
Why Are Job Descriptions So Important for SMBs

Talent acquisition is hard work. But as we near the end of 2017 and the beginning of 2018, it’s only becoming more difficult. Attracting and hiring the perfect candidate is now one of the biggest challenges all companies face.

While larger organizations have an almost endless amount of resources to assist with recruiting, smaller businesses aren’t as lucky. This is why every aspect of a recruitment strategy is critical for SMBs. In order for small businesses to compete with larger firms, they must revamp their efforts to stand out from the crowd, and one of the best ways to do that is through job descriptions.

Often times, job descriptions are overlooked when companies assess their recruiting strategy and resources. However, this can be a big mistake for recruiters and hiring managers. In today’s business and recruiting world, having great job descriptions are a must, and there are more than a few reasons why…
 

1) Entice High-Quality Candidates to Apply

One of the bigger complaints that recruiters hear from hiring managers is that applicants aren’t qualified or aren’t the right fit for the role. This can cause a lot of frustration across departments. Having a job description that is too vague or doesn’t accurately depict the right candidates will lead to unqualified applicants.

It is extremely important for recruiters and hiring managers to sit down and craft a well-thought-out job description that makes it very clear to applicants what the company is looking for in their perfect hire. Not only will this encourage your ideal candidate to apply, but it will decrease the likelihood that unqualified job seekers will respond. Both of these outcomes are beneficial for recruiting.
 

2) Provide Relevant Information to the Candidate

For job seekers, coming across your requisition may be the first time they interact with your organization. Assuming that everyone knows about your company and what it does can be a costly mistake, especially for SMBs. This is why providing relevant company AND job information is crucial.

Some things to include in a job description include:
 
  • Brief company overview – Explain what your company does, the products or services it provides, and the accomplishments of the company. It is also helpful to provide a link to your website so candidates can seek additional information.
  • Position summary – Great job descriptions should provide a short summary of the expectations and duties of the role.
  • Responsibilities – Clearly state what the candidate will be doing in the role. This is the area where you can get more specific. As we mentioned above, making sure this section is clear and accurate will help to attract better candidates.
  • Qualifications – Just like with responsibilities, this area of the job description should clearly state what skills and experience the ideal candidate should possess.
 

3) Differentiate Your Job Posting

One of the most important things for recruiters and talent acquisition managers is to think like a candidate. Job seekers often review hundreds of positions with similar titles and responsibilities, which is where a creative job description can be a differentiator for your company.

Crafting a job description that stands out to job seekers (in a good way!) will not only lead to more eyeballs on your open position, but also more qualified applicants. Much like how marketers approach emails and content – with the goal of enticing people to click and read more – recruiters must think the same with their job descriptions! Recruitment marketing will help you attract and hire the best candidates.
 

4) Offer a Glimpse of your Company Culture

Company culture can be a deciding factor for candidates today. Employer review sites like Glassdoor make is easier than ever for job seekers to learn more about companies they are applying to. Thinking like a candidate, recruiting teams should put some company culture into job descriptions.

How can companies show off their culture in a job description? Here are a few things you can include:
 
  • Company values and beliefs
  • Company writing style
  • Link to company Glassdoor account
  • Links to company career pages (great employer branding tool)
  • Videos
  • Photos

These are underrated and often underutilized examples of what can be included in a job description. Adding aspects of your company culture will give candidates another reason to click the apply button!
 

Put Yourself in Your Candidates Shoes When Creating Job Descriptions

The biggest mistake any company can make with recruiting is not thinking like their candidates. The way job seekers research and apply to positions are drastically different than in the past, and businesses must adapt their strategies accordingly. While things like candidate experience and employer branding usually make the headlines for recruiting trends, don’t forget the importance of a great job description. It can make or break your recruiting efforts!

Want to learn more about PEOs? Check out our eBook, How Well Do You Know PEO? This eBook provides an overview of the PEO industry as well as helpful information for brokers and employers!
 
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